So your email messages and marketing are falling flat on your listener’s ears. They don’t open the emails and you rarely, if ever, get responses from anyone. You want to grow your audience and increase communication with them. More than anything, you want to make more sales through the marketing efforts that you are doing. [...]

“Bouquets and Brickbats” Sent to us from customer Mark in Perth, Australia. This is a favorite! What does it mean? Absolutely nothing! The use of alliteration and unusual words provides two ideas in one. “We Play Dirty” Sent to us as an example from a customer who has had success with it. We agree it’s [...]

Spam filters are the gatekeepers of email. Are you up-to-speed on how they work? Spam filtering software runs inside your recipients’ email programs (Outlook, Gmail, and Yahoo! Mail for example) and on email servers (like Google, Yahoo, or a company network). The filter’s job is to examine every inbound email to identify whether or not it’s spam [...]

When adding a subject line to your email, you may unknowing write a term that gets you zapped by spam filters. The examples below are common terms to avoid. They may seem silly or obvious when you see them all together, but you’ll be surprised at how often you find yourself wanting to type one. [...]