In third grade I had a choice – walk home from school alone or ride the bus for an hour (my house was the last stop). I chose the shorter path even though I despised “The March of Boredom” more than brushing my teeth or washing the dishes. So… I did what any imaginative eight [...]
October 22, 2010 By Leave a Comment
Writing Strategies: Part I
Everyday I’m Cc’d on ezines and emails from salespeople who are delivering value to their customers with Ace of Sales. They’re answering customer questions and delivering ideas, updates, and success strategies. They’re experts in their industry, just like you. However, there’s a big difference between them and you. Their customers are aware of their expertise [...]
October 22, 2010 By Leave a Comment
Writing Strategies: Part II
Did you know that before you read an email you scan it first to determine if you “want” to read it? This “always on” scanning mode helps you filter out the noise from the salient, important information from your inbox flood. Without knowing it, you probably did this with my ezine today. And guess what? [...]
October 21, 2010 By Leave a Comment
Upcoming Webinars Plus a New One on "Delivering Value!"
Are you putting enough of yourself into your sales? One of the marks of a great sales pro is the ability to deliver expertise, insight, and ideas to customers routinely. They publish articles, tips, and updates in the form of professionally designed emails and ezines which help cement their customers’ loyalty. Do your customers rely [...]
October 1, 2010 By 1 Comment
We Have a Winner: ANGEL JENSEN!
Congratulations to our “Dinner with Jeffrey Contest” winner, Angel Jensen. Her hilarious and colorful Email Greeting plus a strong network of friends, family, and supporters put her on top. At 11 PM Eastern Time today – Sept 30 – Angel clinched the winning spot. She won by a margin of almost 70 votes, to capture [...]
September 30, 2010 By Leave a Comment
Sales Lessons from the Contest
During the contest, we asked Ace of Sales customers to send in a custom designed Email Greeting that answered one, simple question: “Why would you like to have dinner with Jeffrey?” The winner gets an all expense paid trip to the Buy Gitomer studio in Charlotte, NC and dinner with Jeffrey Gitomer. Many of the [...]
September 30, 2010 By Leave a Comment
Charles Cannon: Value Deliverer Par Excellence
Charles Cannon’s emails to his customers are so good they intimidate me! He is a “Client Advisor” (awesome title) for Advantage BMW in Houston, TX. This guy understands what most sales people do not – how to stay in front of his customers with real value on a routine basis. Let me break it down… [...]
September 30, 2010 By Leave a Comment
Customer Insight: Less Creation. More Creativity.
By Ace of Sales Customer and Champion, Jeff Blair Over and over, I hear small business owners groan that despite all the work they put into their email marketing efforts, customers don’t respond. But when I peek at their emails, they look like all the others – noisy catalog-like pages or spammy solicitations! They’ve spent [...]
September 21, 2010 By Leave a Comment
